How to Build Powerful Links With Email Outreach
If you want to build white hat links in 2020 (and beyond), you need to use email outreach.
The question is:
How can you reach out to bloggers and journalists without ending up in their spam folder?
Read this chapter to find out.
1 Find “Likely Linkers”
As the name suggests, Likely Linkers are people that are likely to link to you.
I’ll show you a bunch of techniques for finding Likely Linkers in Chapter 6. But for now, let’s use a simple strategy to identify them: reverse engineering.
First, search for your target keyword in Google.
Grab the URL of the first result and pop it into a link analysis tool (I’m using Ahrefs in this example).
Next, hit “backlinks” in the sidebar:
The sites listed here are all Likely Linkers.
(How do you know which sites to target and which to ignore? Check out Chapter 2).
2. Find Their Email Address
Now that you’ve found a Likely Linker, it’s time to dig for their email address.
Pro Tip: Use a site’s contact form only as a last resort. It’s a black hole.
Here’s how:
Use Hunter.io
Hunter.io is perfect for reaching out to small sites and one-person blogs.
Simply enter a site into the tool…
…and it’ll show you all of the email addresses associated with that domain:
But what if you want to reach out to a massive site? Combing through this list is going to be a pain.
That’s why, in those cases, I recommend VoilaNorbert.
VoilaNorbert
Instead of popping in a URL, with VoilaNorbert.com you enter a person’s name and the domain they work at.
That way you’re reaching out to the person that can actually add your link to their page.
And it’ll show you that specific person’s email address.
3. Send Them a (Personalized) Script
If you want to scale outreach, you’ll need to use scripts.
The trick is to make your script not look like a script (more on that in the next step).
But now, here’s an example of one of my best-performing email scripts:
Hi [First Name],
I was looking for content on [Topic] today, when I stumbled on your article: [Article Title].
Good stuff! I especially enjoyed [Something specific from their article].
Also, I just published a new guide on [Your Topic]: [URL].
As someone that writes about [Topic], I thought you’d enjoy it.
My guide may also make a nice addition to your page. Either way, keep up the awesome work with [Website]!
Talk Soon,
[Your Name]
Notice how the script allows A LOT of personalization without a whole lot of effort.